Our collaboration with Weber was dedicated to crafting captivating content for their organic social media platforms. Our primary objective was to infuse the brand with a sense of enjoyment and interactivity, moving beyond its traditional 'dad-centric' image. Our creative endeavors encompassed a diverse range of content, from recipe carousels to illustrated posts and occasion-specific activations. Through these efforts, we effectively amplified engagement and grew their Instagram following by over 5x. Additionally, we orchestrated the launch of several paid campaigns and introduced a long-form content series on YouTube titled 'The Wide World of Weber.'